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Come to Saskatchewan! Learn How To Become a Spin Doctor! - The Canadian Archivist Blog

Jun. 3rd, 2011 04:16 pm Come to Saskatchewan! Learn How To Become a Spin Doctor!


Unfortunately, one of the unpleasant things about archives is that they don't fund themselves, and those of us who enjoy the expensive habit of preserving history often find themselves forced to stand in front of a camera talking about how great their archival program is and why the powers that be should give it more money. The catch being that the kind of people who are drawn to a quiet life in the stacks are often not the kind of people who enjoy public appearances, going on TV and schmoozing people for money.

If you are from Saskatchewan - or can get here somehow - and you want to learn some useful skills on how to become a world-class schmoozer, spin doctor or shameless self-promoter, then the Saskatchewan Council for Archives and Archivists' June 10 workshop is for you! Garry Aldridge of Points West Consulting is teaching a one-day seminar on public speaking, fundraising and advocacy in Wilcox, Saskatchewan at the picturesque campus of Athol Murray College of Notre Dame Archives/Museum.

What will I do there, Dana? you're asking yourself. So glad you asked! Garry will be instructing you on how to prepare public statements, present yourself in front of the media, fundraise for your group or corporation, and advocate for your institution. You will run through real-world scenarios, prepare press statements, and Garry's crew will film you doing it so you can see for yourself why it's a bad idea to wear paisley on camera while staring at the floor like the Unabomber. (Uh, at least that was what I learned when I did this workshop...) Then Garry will help you prepare a more professional image for yourself, show you how to look unflappable even when someone asks you a question you know nothing about, and just generally improve your overall...Fonzieness, for lack of a better word.

(I cannot promise that you will be able to turn on a jukebox by hitting it, though.)

The registration deadline has been extended to June 8, and because of Canada Post's strike action they'd prefer you to email or fax registrations. The form's at the link above.

As I said, I took this course myself. Here's some of the ways I've used it: report writing for City Council, appearing on television interviews, speaking on the radio, speaking at public conferences, giving tours, writing promotional brochures for my archives, writing newspaper, magazine or website content, speaking at staff meetings, speaking at council or committee meetings, being interviewed by the newspaper, improving my body language for job interviews or meet-and-greet events....

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